系友陳怡靜悠遊於企管行銷領域(DELL Alumna Yi-Jing Chen Takes to Business Management Like a Duck to Water)

系友陳怡靜悠遊於企管行銷領域

 

隨著快速轉變的市場型態，任何產業都與行銷息息相關。

本系99級系友陳怡靜學姊認清了這項趨勢，也了解自己的能力與性向，決定以行銷管理作為專業發展的目標。她在畢業當年，就順利考上國立中正大學企管行銷研究所。她雖然大學不是主修商業相關類科，卻能發揮英美系所培養的語文優勢，順利錄取。

陳怡靜學姊目前已經是碩二學生，她發覺研究所的課程除教導完整的學術專業知識，也有與業界合作的機會，有利學術與實務經驗相結合。她自己深感，在品牌管理、創意思考、溝通能力及產學合作等等各方面，都有了相當的成長進步；而在短短一年多時間能有這樣的進步，其實都有賴於她在英美系的四年所吸收的廣博中外典籍知識，以及所培養的深刻人文思辨能力

陳怡靜學姊很滿意目前在充滿人文風情的校園裡探索人生、激勵成長。此外學姊也歡迎有興趣的學弟妹跟她一樣參與這個夢想的行銷盛宴。

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DELL Alumna Yi-Jing Chen Takes to Business Management Like a Duck to Water

 

With the rapidly changing market type, every industry interacts with marketing. After getting clear understandings of this trend and of her own abilities, DELL alumna Yi-Jing Chen decided to set marketing management as her professional development goal. In her graduation year, she passed the entrance examination for the Institute of Business Marketing at National Chung Cheng University. She did not major in business-related subjects in college, yet she could exert the language advantages gained whilst in the Department of English Language and Literature and get admitted to the institute.

 

Now Yi-Jing is in the second year of her master’s degree. She realizes that apart from teaching professional knowledge, the institute’s courses also offer chances to cooperate with industry which will gain her advantage by combining academic and practical experience.

 

She deeply feels that she has made considerable progress in brand management, creative thinking, communication skills, and industry-university cooperation. She believes such progress within just one year depends on both her extensive knowledge absorbed from Chinese and foreign classics and the profoundly humanistic thinking ability cultivated by DELL.

 

Yi-Jing Chen is very satisfied that she can explore life and be encouraged to grow on a campus which is full of culture and heritage. In addition, she welcomes everyone who is interested to participate in this dream feast of marketing with her.